Genesis SEO allows you to easily add and verify the site into the Google Webmaster Tools.
If the site is already added and verified in your Webmaster Tools then there is no need for this.
1. Login to Genesis admin > SEO > Dashboard.
2. For Google Webmaster Tools, click on the link "Google Webmaster Tools" > a new window/tab will open to Google Webmaster Tools (login to your Google Webmaster Tools if necessary) > in Google Webmaster Tools you will see that the site has been automatically added however it is not verified.
3. In Google Webmaster Tools click on site to verify it > get the meta tag (often found in Alternate methods > HTML tag) > copy the entire tag and paste into Genesis SEO > Save Settings.
4. In Google Webmaster Tools click to Verify.