How to create structured data markup

Structured Data Markup Helper shows you how to update your site so that Google—and potentially other companies' products—can understand the data it contains. Once Google understands the data on your site, your data can be presented more attractively and in new ways.

Prerequisite: Your site must be verified with Google Search Console. If it is not then please do that first by following How to verify site with Google Search Console
Step 1:
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Step 2:
  • Click Other Resources > Structured Data Markup Helper
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Step 3:
  • Select the appropriate data type of the structured data you wish to create
  • Enter the URL of the page that contains the information needed for the structured data
  • Click Start Tagging
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Step 4:
  • The left side will display the website you entered.  The right side will display the tagged data items.
  • From the left side click the data to tag > menu list will appear > select the appropriate tag type
  • The tagged data will now appear on the right side
  • Repeat steps to cotinue tagging other types
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Step 5:
  • If the data you wish to tag is not on the web page, click Add missing tags to enter them manually
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Step 6:
  • Select the tag type you wish to add
  • Enter the data
  • Click Save
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Step 7:
  • When done tagging click CREATE HTML
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Step 8:
  • Change output format to JSON-LD
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Step 9:
  • Copy the structured data markup
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Step 10:
  • Using a separate browser tab/window log into your WSI Genesis website
  • Navigate to WSIGenesis > Settings
  • Scroll down to Header Scripts
  • Paste the structured data markup
  • Click Save changes
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Step 11:
  • Go back to the Structured Data Markup Helper page from step 9
  • Click Finish
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Step 12:
  • Click Structured Data Testing Tool
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Step 13:
  • Enter your website URL
  • Click RUN TEST
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For more information about structured data helper, refer to Google Search Console Help


Also recommend:
How to add Google Analytics
How to submit a sitemap to Google Search Console
How to get a Google Map/API Key
How to use Google My Business
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